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Hearsay Social Powers Top Financial Services Firms on Social Media

Northwestern Mutual, Thrivent Financial, and California Casualty Deploy Hearsay Social to Achieve Social Marketing Success and Regulatory Compliance

SIFMA Strategic Partner Hearsay Social Unveils New Capabilities for Financial Advisors, Recruiters, and Relationship Managers

February 28, 2012 — San Francisco, CA — Hearsay Social, the leading enterprise social marketing platform, today announced the addition of several of the world’s largest financial firms to its customer roster, including Northwestern Mutual, the “World’s Most Admired” company in the life insurance industry in 2011 according to FORTUNE® magazine with over 6,000 financial representatives; Thrivent Financial for Lutherans, a Fortune 500 provider of financial services with 2,200 representatives; and California Casualty, a leading insurance provider. Also the social platform of choice for Farmers Insurance Group, Hearsay Social now powers compliance and marketing for the top social financial services and insurance companies on LinkedIn, Facebook, Twitter, and Google+.

Hearsay Social was also recently named the sole social media strategic partner of SIFMA, the Securities Industry and Financial Markets Association.

Leading Financial Firms Standardize on Hearsay Social

Northwestern Mutual announced today that it has standardized its more than 6,000 FINRA-registered representatives using LinkedIn, Facebook, and Twitter onto the Hearsay Social platform. Northwestern Mutual uses the full suite of Hearsay Social offerings:

Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.

Hearsay Social Enterprise Architecture including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.

Hearsay Social Campaign Management and Page Management for scheduling posts and campaigns across firm, business unit, and individual employee profiles, business pages, and timelines.

Hearsay Social CRM for deepening customer relationships.

Hearsay Social Analytics to roll-up metrics on social media profiles across the company.

Hearsay Social also announced today that Thrivent Financial for Lutherans, a Fortune 500 provider of financial services, and California Casualty, a leading insurance provider, have selected Hearsay Social to provide regulatory compliance and social marketing success for their employees on social media.

“Our partnership with Hearsay Social gives us added peace of mind that we’re compliant with regulatory requirements which allows us to focus on maximizing the power of social media at a local level,” said Kyle Marie Woods, Marketing Strategist at Thrivent Financial.

Thrivent Financial, a faith-based, not-for-profit financial services organization serving nearly 2.5 million members, understands that compliance is of paramount importance when engaging on social media. Thrivent financial representatives using Hearsay Social will cover a range of products and services, as well as focus on community engagement and philanthropic initiatives.

Complete Compliance, Complete Coverage: New Capabilities for FINRA/SEC Compliance

In addition, Hearsay Social unveiled today major new FINRA and SEC compliance capabilities, making it even easier for compliance staff to abide by regulations at scale. A SIFMA strategic partner, Hearsay Social is currently the only solution which can provide compliance across every device and every major network, including LinkedIn, Facebook, Twitter, and Google+.

“Financial services professionals see great promise in using LinkedIn to make them more productive and successful,” said Jennifer Grazel, Head of Category Development, Financial Services, at LinkedIn. “Hearsay Social’s solutions enable those professionals to connect and leverage their networks to build their business and get the insights they need to be better at what they do.”

The Hearsay Social Compliance Module provides complete compliance and coverage for all firm employees on all major networks, no matter their point of access. The platform allows advisors to use social media to build their books while meeting FINRA and SEC regulations on advertising, monitoring, and record retention.

Hearsay Social today announced new capabilities:

Continuous monitoring and real-time remediation for infractions. This unique capability means that prohibited words and phrases (e.g. free, guaranteed, profanities), private customer data, stock ticker symbols, and other infractions are identified as they happen and automatically deleted or flagged for resolution.

Support for any device, including mobile. Hearsay Social is the only vendor to provide complete compliance for all devices: mobile devices, tablets, and home or company PCs. No matter which device an employee uses to post to the social network, Hearsay Social will provide continuous infraction monitoring and real-time remediation.

Any access point. Capturing and archiving for posts from native LinkedIn, Facebook, Twitter, and Google+, in addition to capturing and archiving content posted from within the Hearsay Social portal.

Capturing and Archiving for LinkedIn Groups.

Dynamic hierarchies for fast-changing organizations. Hearsay Social dynamic hierarchies capability means that compliance infraction monitoring adapts automatically as enterprise organizations change. Hearsay Social integrates with corporate LDAP directories so that fast-changing organizations can have complete compliance at all times, even as new employees join, change roles, or leave.

Compliance management efficiency. Easy processing of social infractions reduces compliance review time spent and staffing by 50%.

“Hearsay Social, Northwestern Mutual, and Thrivent Financial share a vision for the transformational power of social media for relationship-building,” said Hearsay Social CEO Clara Shih. “Supported by Hearsay Social’s complete FINRA/SEC compliance capabilities and empowered by our easy-to-use social marketing platform, the company’s financial representatives can now safely and fully embrace the ROI of sites such as LinkedIn, Facebook, Twitter, and Google+.”

About the Hearsay Social Platform

The Hearsay Social platform delivers enterprise-class scale, reliability, security, and complete compliance for enterprises on social media. Today, tens of thousands of advisors, agents, local representatives, and franchisees rely on the Hearsay Social platform to engage in compliant social conversations with over five million customers. The Hearsay Social platform is the only comprehensive platform that both protects and empowers on every social network and at every level of the organization, from firm to business unit to individual employee.

Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.

Hearsay Social Enterprise Architecture including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.

Hearsay Social Campaign Management and Page Management for scheduling posts and campaigns across firm, business unit, and individual employee profiles, business pages, and timelines.

Hearsay Social CRM for deepening customer relationships.

Hearsay Social Analytics to roll-up metrics on social media profiles across the company.

About Hearsay Social

The world’s largest companies, including Northwestern Mutual, Thrivent Financial, State Farm, Farmers Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, and Google+. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.

Hearsay Social Blog: blog.hearsaysocial.com
Facebook: facebook.com/hearsaysocial
Twitter: @HearsaySocial
LinkedIn: linkedin.com/company/hearsay-social
Google+: plus.google.com/106448408037721525562

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