Social Marketing Module

Scale Your Marketing Team
The complete social business solution.

Our platform allows firms to manage hundreds of corporate social media pages as well as monitor thousands of agent and advisor pages. Marketing teams can easily publish posts across networks and distribute engaging content to agents, advisors, and regional offices. Help your field team increase revenue, referrals, and retention of their customers while making data-driven decisions based on analytics.

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“With Hearsay Social’s help, we have established thousands of agent brand ambassadors on Facebook and LinkedIn, & we are seeing real ROI.”
-Marc Zeitlin, VP of Marketing, Farmers Insurance Group

Content Library
Create, curate, and manage social content.

Scale marketing efforts and enable engaging content to expand the company’s reach, revenue, and referrals.

  • Easily upload engaging content
  • Tag content by type, network, role, and/or region so it is only available to the relevant agents or advisors
  • Schedule content to post automatically at a future date
  • Content can be as simple as a tweet or as complex as a multi-step campaign with videos, apps, and posts
  • Access Content Exchange to discover and curate social content from Hearsay Social content partners
Hearsay Social's robust analytics help optimize your content and marketing materials

Social Media Analytics

Iterate based on sophisticated campaign analytics that dive deeper than posts, likes, comments, and re-share counters. Provide easy-to-read analytics to end users, as well as corporate and regional managers.

  • Track engagement at the store, regional, or local level
  • Compare the individual performance of stores, branches, or local reps worldwide
  • Generate custom reports to see what messages fuel top-line revenue growth and engage local audiences
  • Integrate social data with other marketing analytics through our enterprise-ready XML/FTP API, and external systems such as Omniture

Social Campaign
Management and Promotions

Schedule and distribute marketing-generated campaigns to corporate pages and local agent and advisor users with content that they can personalize and post to Facebook, Twitter, LinkedIn, Google+, and Foursquare. Manage and measure all content (for both corporate and local pages and profiles) from a central dashboard.

Create social marketing campaigns and promotions that include ads, apps, and content for:

  • Sweepstakes and contests
  • Store/Advisor finder
  • Referrals
  • Coupons

Social Conversation Monitoring

Monitor posts and messages across thousands of social profiles and pages – for all Hearsay Social-managed pages.

  • Receive alerts based on keywords
  • Group and route keywords for automatic action (e.g. competitors, customer complaints, etc.)
  • Automatically delete objectionable content from any Facebook page or Twitter stream (e.g. profanity)
  • Scan and review for keywords at any time

Create and Manage Apps and Profiles

Fully represent the brand and easily manage multiple social pages with even a small marketing team.

  • Enterprise Scale – publish from 1 to 1,000s of apps, pages, and profiles easily
  • Update one at a time or many at a time
  • Provide a content library for timely content to improve engagement of regional and local audiences
  • Monitor and receive alerts for objectionable content (e.g. profanity, keywords)
  • Hypertarget customers by distributing apps to local pages based on demographics, engagement trends, and more
  • Host content on our servers or in-house

Strategy, Training, and Support
Your success is our business.

Each Customer Success Manager is a veteran social strategist, hailing from tech giants like Facebook, Salesforce.com, Google, and Microsoft. Maximize your investment in social media. Drive social sales effectiveness with easy onboarding and comprehensive training. Stay updated on new social media features, trends, and best practices.
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Enterprise Rights Management
Architecture and integrations at unmatched scale.

  • SSO, SAML2, OpenID

    Single sign-on for 1-click secure login

  • LDAP

    Real-time sync of employee records and organizational hierarchies

  • Enterprise Ready

    Deep Enterprise Integration
    Enterprise hierarchies are built into every aspect of the Hearsay Social product

Delivering scale, reliability, integration, and security without compromise. Enhance your operational efficiency with single sign-on (SSO) through SAML2 and OpenID, and integrate social data with existing enterprise systems via LDAP.
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Stories

Learn how Hearsay Social powers real estate sales. Watch the video >
Find out how we empower Thrivent Financial for Lutherans in Social Selling. Watch the video >
See how Hearsay Social helps Chris Andrews, a financial advisor, attract prospects, retain customers, and grow business. Watch the video >