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Hearsay Social Named SIFMA Strategic Partner

Strategic partnership will enable regulatory compliance and business ROI solutions for financial firms on LinkedIn, Facebook, Twitter, and Google+.

February 3, 2012 — New York, NY — Hearsay Social, provider of the leading enterprise social marketing platform, and the Securities Industry and Financial Markets Association (SIFMA) today announced a strategic partnership to enable regulatory compliance and business ROI solutions for financial firms on LinkedIn, Facebook, Twitter, and Google+. The Hearsay Social platform empowers investment advisor and broker-dealer firms to build brand, grow client relationships, and garner referrals across all the major social networking sites while achieving regulatory compliance.

“The wealth of client information and engagement opportunities on social networking sites is transformational for financial services in the same way the Internet and email were last decade,” said Hearsay Social CEO Clara Shih. “As an industry, we have only begun to scratch the surface of what is possible. Our alliance with SIFMA empowers firms with the proper systems, knowledge, and peace of mind to confidently embrace the incredible upside of social media while mitigating risk.”

“For years, the financial industry has relied on SIFMA for education, research, and advocacy programs. Increasingly our member firms are asking for more intelligence about social media, and Hearsay Social will be able to provide that information to our membership on this important and emerging subject as part of our Strategic Partnership Program,” stated Ileane Rosenthal, SIFMA Executive Vice President, Member Engagement.

The new partnership between SIFMA and Hearsay Social will facilitate additional training opportunities, greater advocacy with leading social network providers, and more insight into available technology solutions, including Hearsay Social Rogue Page Finder, enterprise single sign-on (SAML), compliant content publishing, surveillance capabilities, and more.

Hearsay Social’s award-winning platform is the only comprehensive social media solution for the enterprise, delivering brand and regulatory protection as well as business results across every major social network at every level of the organization, from the corporate brand to regional managers to local representatives. Today, tens of thousands of company brand ambassadors use Hearsay Social to deepen customer relationships across Facebook, LinkedIn, Twitter, and Google+.

“With FINRA issuing its first social media fine last year, our partnership with SIFMA could not be more timely,” said Alexandra Russell, Esq., Compliance Officer at Hearsay Social. “Social media will only grow in importance in 2012 and beyond. Firms need to be prepared for the continual inevitable changes in both the technology and regulatory landscape.”

Hearsay Social has existing strategic partnerships with LinkedIn, Facebook, and Google+, as well as full integration with Twitter. As of today, Hearsay Social is the sole Google+ partner for the financial industry.

About the Hearsay Social Platform

The Hearsay Social platform delivers enterprise-class scale, reliability, security, and compliance for enterprises on social media. Today, tens of thousands of agents, local representatives, and franchisees rely on the Hearsay Social platform to engage in brand-compliant social conversations with over five million customers. The Hearsay Social platform is the only comprehensive platform that both protects and empowers on every social network and at every level of the organization, from firm to business unit to individual employee:

  • Hearsay Social Content Publisher for scheduling posts and campaigns across firm, business unit, and individual employee profiles
  • Hearsay Social CRM for deepening customer relationships
  • Hearsay Social Analytics to roll-up metrics across all firm and employee profiles
  • Hearsay Social Compliance Module for FINRA/SEC compliance and infraction monitoring, brand protection, and Rogue Page Finder
  • Hearsay Social Enterprise Architecture including enterprise scale and single sign-on

About Hearsay Social
The world’s largest brands, including State Farm, Farmers Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, and Google+. Hearsay Social has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.

Hearsay Social Blog: blog.hearsaysocial.com/
Facebook: facebook.com/hearsaysocial
Twitter: @HearsaySocial
LinkedIn: linkedin.com/company/hearsay-social
Google+: plus.google.com/106448408037721525562

About SIFMA
SIFMA brings together the shared interests of hundreds of securities firms, banks and asset managers. SIFMA’s mission is to support a strong financial industry, investor opportunity, capital formation, job creation, and economic growth, while building trust and confidence in the financial markets. SIFMA, with offices in New York and Washington, D.C., is the U.S. regional member of the Global Financial Markets Association (GFMA). For more information, visit www.sifma.org. For more information about SIFMA’s Strategic Partnership Program, visit www.sifma.org/spp/.

Press inquiries

Stephanie Gnibus
408.776.9727
pr@hearsaysocial.com

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