Strategic partnership will enable regulatory compliance and business ROI solutions for financial firms on LinkedIn, Facebook, Twitter, and Google+.
February 3, 2012 — New York, NY — Hearsay Social, provider of the leading enterprise social marketing platform, and the Securities Industry and Financial Markets Association (SIFMA) today announced a strategic partnership to enable regulatory compliance and business ROI solutions for financial firms on LinkedIn, Facebook, Twitter, and Google+. The Hearsay Social platform empowers investment advisor and broker-dealer firms to build brand, grow client relationships, and garner referrals across all the major social networking sites while achieving regulatory compliance.
“The wealth of client information and engagement opportunities on social networking sites is transformational for financial services in the same way the Internet and email were last decade,” said Hearsay Social CEO Clara Shih. “As an industry, we have only begun to scratch the surface of what is possible. Our alliance with SIFMA empowers firms with the proper systems, knowledge, and peace of mind to confidently embrace the incredible upside of social media while mitigating risk.”
“For years, the financial industry has relied on SIFMA for education, research, and advocacy programs. Increasingly our member firms are asking for more intelligence about social media, and Hearsay Social will be able to provide that information to our membership on this important and emerging subject as part of our Strategic Partnership Program,” stated Ileane Rosenthal, SIFMA Executive Vice President, Member Engagement.
The new partnership between SIFMA and Hearsay Social will facilitate additional training opportunities, greater advocacy with leading social network providers, and more insight into available technology solutions, including Hearsay Social Rogue Page Finder, enterprise single sign-on (SAML), compliant content publishing, surveillance capabilities, and more.
Hearsay Social’s award-winning platform is the only comprehensive social media solution for the enterprise, delivering brand and regulatory protection as well as business results across every major social network at every level of the organization, from the corporate brand to regional managers to local representatives. Today, tens of thousands of company brand ambassadors use Hearsay Social to deepen customer relationships across Facebook, LinkedIn, Twitter, and Google+.
“With FINRA issuing its first social media fine last year, our partnership with SIFMA could not be more timely,” said Alexandra Russell, Esq., Compliance Officer at Hearsay Social. “Social media will only grow in importance in 2012 and beyond. Firms need to be prepared for the continual inevitable changes in both the technology and regulatory landscape.”
Hearsay Social has existing strategic partnerships with LinkedIn, Facebook, and Google+, as well as full integration with Twitter. As of today, Hearsay Social is the sole Google+ partner for the financial industry.
About the Hearsay Social Platform