Ms. Shih to present keynote and participate on panel discussing social-local advertising
November 8, 2011– San Francisco, CA — Hearsay Social, the leading social media enterprise technology for top brands and local representatives, today announced that its co-founder and CEO, Clara Shih, will be keynoting the upcoming ad:tech New York conference, taking place November 8-10, 2011.
“I couldn’t be more excited for ad:tech New York, where I’ll be speaking to social media’s profound effect on the digital marketing landscape,” said Ms. Shih. “Last year was all about social media strategy, but this year we’ve seen a shift to actual social media execution. I’m not surprised that 82% of CMOs plan to increase social media usage over the next few years.”
Ms. Shih will be presenting a keynote entitled “7 Habits of Highly Successful CMOs,” which explores important lessons for engaging with your audiences on social media. The keynote is set for Thursday, November 10th at 1:00 PM.
Earlier in the day Ms. Shih will sit on a panel called “The Social-Loco Revolution: How Social + Local + Mobile Will Drive the Next 10 Years of Marketing” alongside representatives from foursquare, Union Square Ventures, and Perry Ellis International, discussing the rapidly evolving future of location-based advertising. The panel is scheduled for Thursday, November 10th at 10:15 AM.
In addition to co-founding and running Hearsay Social, Ms. Shih is the author of the New York Times-featured bestselling book The Facebook Era, Tapping Online Social Networks to Market, Sell and Innovate, as well as the eBook, How to Make Money Marketing Your Business on Facebook, published and distributed by the Financial Times. Ms. Shih also created the first business application for Facebook in 2007.
One of a series of digital marketing conferences taking place around the world, from Tokyo to London, ad:tech New York will feature several prominent speakers including David Fischer (VP Advertising & Global Operations, Facebook), Jon Leibowitz (Chairman, Federal Trade Commission), and Walter Isaacson (author of the just-released official Steve Jobs biography).
To learn more about ad:tech New York or to register for the event, please visit www-ad-tech.com.
About Hearsay Social
With over five million fans and 15,000 successful social pages under management, Hearsay Social’s enterprise technology enables top brands and their local representatives to publish content, deepen customer relationships, and minimize brand risk on social media. We are the only solution that both protects and empowers on social, and that can instantly scale to manage tens of thousands of pages or profiles.
Hearsay Social has raised over $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, and Youtube, and is headquartered in Silicon Valley with offices in New York and Ohio.