Hearsay Social empowers your agents and brokers to unlock the business value of social media while avoiding embarrassing social media mishaps. Enable your brokerage or franchise’s agents to join the conversation with Hearsay Social, the only complete social platform for the real estate industry.
“Over 50% of real estate agent and broker
Facebook pages fail because of lack of content or
failure to update regularly”
– Inman News, survey Jan. 2012
Listing appointments. Working with buyers and sellers. Open houses. Contracts. Your agents work 24/7 and many times, their social media strategy falls to the bottom of the list. Hearsay Social helps to easily create engaging social media pages, apps and campaigns that will work hand in hand with your other marketing efforts. Through the Hearsay Social dashboard, your marketing team will be able to create and store relevant content that any agent in your brokerage or franchise can use and post to Facebook, Twitter, LinkedIn and/or Google+.
View our Campaign & Page Management Module >
Who is the customer – your agents or the clients that buy and sell homes? The answer is both. By using Hearsay Social, you will help retain top agents by taking the guesswork out of their social media presence. You will also be able to recruit more tech-savvy agents by offering a platform that makes it easy to manage their social presence. Your agent’s clients will benefit by being on the receiving end of hyperlocal and relevant content in their social channels from their trusted real estate professional.
A blurred logo. The wrong font. Poor grammar. It doesn’t take much to tarnish the brand your brokerage or franchise has spent time and money developing. Stop worrying about what your agents are posting on social media sites; or what they aren’t posting. With Hearsay Social, you control your brand and the content that your agents post on social media channels. It’s a win-win; make it easy for your agents to participate in social media and take the worry about losing your brand identity.
How do you know which agents in your office or franchise are maximizing their social media presence? Who is getting leads and converting them? What content works and what doesn’t work? In any marketing campaign monitoring analytics is key – and it’s no different in social. See what tweets and what Facebook posts were most effective, what drew the most engagement and generated more likes and followers. Isn’t time you really knew the ROI of social media?
View our Social Analytics Module >
Hearsay Social is an enterprise platform, proven to scale quickly across complex organizations. Enhance your operational efficiency with enterprise-class reliability, security, and integrations via single sign-on (SSO), LDAP, and SAML 2.
Learn more about our Enterprise Rights Management >