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Social Media Compliance: Yes, You Can Be Both Social and Compliant

Advisor use of social media is on the rise – and not just for connecting with friends and family. Today’s social, mobile, and web technologies are changing they way we live and work, including the way people give and receive financial advice. Recent studies show that more than 40% of high-net-worth individuals cite social media as important for accessing information on financial products or services. This creates opportunities for advisors to engage clients and prospects and deepen relationships using social media – and this can be done all while staying compliant. Read more >

The UK’s New FCA Guidelines and What It Means for Advisors (Part 1)

Back in mid-March, the FCA (Financial Conduct Authority) finalized its guidance on financial promotions over social media channels. The guidelines, which were the result of extensive engagement and consultation with stakeholders from across the financial services industry, have been designed to provide further clarity to financial advisers which have – until now – had little explicit direction on how to ensure their social media campaigns remain compliant. Read more >

A Quick Guide to Understanding Canada’s Anti-Spam Law and Social Media Compliance

Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014, has many business owners wondering what it means to individual businesses. As we discussed in our prior post, the new law requires businesses to have consent to send “commercial electronic messages” (CEMs) via email, text, and social media. Businesses that don’t comply with CASL could face serious penalties. Read more >
Hearsay Social iPhone App

Announcing New Hearsay Social Mobile Apps for iPhones and Android Devices

We launched two new mobile apps this year. With the apps for iPhone and Android devices advisors can use the Predictive Social Suite to engage with their clients and prospects on the go. Read more >

UK’s FCA Sets New Rules on Social Media Use

The Financial Conduct Authority (FCA), the UK’s regulatory body, recognizes the importance of managing social media in the financial services industry, and has recently published its guidance on using social media for financial promotions. Read more >

8 Key Takeaways from SIFMA’s 2015 Social Media Event

San Francisco was the perfect backdrop to this year’s SIFMA Social Media Seminar focused on social and digital transformation affecting the financial services industry. As a first-time attendee, I had the pleasure of being a part of a day’s worth of thought-provoking panel discussions, networking opportunities, and expert insights on the future of social business and […] Read more >

Google to Penalize Websites That Are Not Mobile-Friendly

Is your website mobile ready? If not, Google will start penalizing your search rankings beginning April 21. Google recently announced that it would be expanding how it uses website mobile-friendliness as a ranking signal. In their official statement, they announced that this will have a “significant impact” on search results, meaning websites that are not mobile optimized […] Read more >