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CHIEF MARKETING OFFICER POSTS

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How Big Financial Services Firms Can Beat Google’s Similar Result Filter

Competition is stiff for the top spots on Google local search – and financial advisors and insurance agents know it. Since the first five results on Google get 67.6 percent of all clicks, it’s extremely important to show up there. Companies with multiple locations will want to go even further and get multiple results in […] Read more >
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How 3 Firms Are Using Social Media Education Programs to Grow Business

An article in Ignites, a Financial Times publication, highlights three leading financial services firms – including Pacific Life, Putnam and Vanguard – who have successfully implemented programs to train and encourage its sales teams to use social media for business. Read more >
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Social Business Adoption – Step 6: Have a Strong Content Strategy and Pipeline

This post is the last and final installment of Hearsay Social’s Six-Step Program to Boost Social Business Adoption across the enterprise. Advisors are often pressed for time to deal with matters of productivity and figuring out what to post on social media. Moreover, it can be downright daunting for many advisors to try to figure […] Read more >
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3 Tips to Maximize Your Local Content Strategy

We all know that companies spend millions of dollars each year on large corporate branding and marketing campaigns. Case in point: a single 30-second TV spot during this year’s Super Bowl costs upwards of $5 million alone – something to keep in mind on game day. The investment is often required to maintain brand awareness […] Read more >
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Social Business Adoption – Step 5: Four Ways to Amp Up the (Friendly) Competition

Stoke some friendly competition among your sales teams by using gamification techniques such as scorecards, badges and leaderboards to encourage participation in your firm's social business program. Read more >
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Social Business Adoption – Step 4: Promote, Enable Field Success Stories

Peer-to-peer evangelism is critical to motivating and mobilizing them as well. After all, salespeople want to hear from and about other salespeople, especially about how they achieved their successes. Here are three ways to share stories from the field. Read more >
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Making the Local Shift: 5 Easy Ways to Take Your Marketing Local

Back in the old days — meaning before the Internet — all business was local. People actually went to their banks, barbers and supermarkets in their local neighborhoods. Shopkeepers and owners knew their customers by name and were able to easily connect with them, learn their preferences, and build trusted relationships. Face-to-face interaction was often […] Read more >
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