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CHIEF MARKETING OFFICER POSTS

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5 Things Wealth Managers Must Do to Thrive in the Digital Age: Insights from the 2015 World Wealth Report

The rise of new technologies and evolving needs and expectations of high net worth individuals (HNWIs), especially those under the age of 45, has given much for wealth managers to ponder and, more importantly, act upon over the next several decades. According to this year's World Wealth Report released by Capgemini and RBC Wealth Management, wealth managers must adapt to meet the challenges of an evolving landscape or risk lower client satisfaction levels. Read more >
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5 Ways Social Media Can Keep You In Front of Prospects and Clients

Not long ago, the term “content marketing” existed only within the marketing world, if at all. Yet the idea of using content to tell stories and market to customers has been around for centuries. These days, content is king and queen, and professionals in every industry — including financial services — are leveraging content in multiple ways to create awareness around a topic that is meaningful to their target audiences. Read more >
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Social Selling in a Regulated World [Webinar Replay]

We’re Hearsay Social, so we obviously know a thing or two about social media. But how should financial services sales professionals leverage social media to achieve their sales goals? And how should financial services companies in other countries such as Europe, Germany, and France, which have strict regulations around social media, leverage the demands and risks around social media? […] Read more >
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Message to Advisors: Put the ‘Custom’ in Your Customer Experiences

For financial advisors and agents, the lesson is clear: You need to engage with your clients and prospects when they want to hear from you and how they want from you. Consider these three tips. Read more >
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Hearsay Social Welcomes La Banque Postale as Newest European Client

We’re thrilled today to announce our newest customer in France, La Banque Postale, a leading financial institution in the country that has a track record of creatively leveraging social media to generate brand awareness. Now with Hearsay Social, its advisors will be able to have a professional, personalized “La Banque Postale advisor” Facebook presence, as well as the ability to interact dynamically with customers and strengthen relationships. Read more >
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Why Investing In Local, SEO-Driven Advisor Websites Is The New Priority

For years, companies have focused on optimizing their corporate websites to show off their brands. Fortune 500 companies spend billions of dollars each year on brand marketing and a lot of their digital traffic is driven toward company websites. According to a recent eMarketer report, digital ad spending in the U.S. will be nearly $60 billion this year, over $7 billion of which will be spent Read more >
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Webinar: Using Facebook Promoted Posts to Boost Your Financial Marketing Efforts

Ever wonder what leading financial services organizations are doing to increase their social business ROI? We’re excited to share a replay of our webinar How to Boost Your Financial Marketing Efforts Using Facebook Promoted Posts Read more >
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