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CHIEF MARKETING OFFICER POSTS

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Social Business Adoption – Step 6: Have a Strong Content Strategy and Pipeline

This post is the last and final installment of Hearsay Social’s Six-Step Program to Boost Social Business Adoption across the enterprise. Advisors are often pressed for time to deal with matters of productivity and figuring out what to post on social media. Moreover, it can be downright daunting for many advisors to try to figure […] Read more >
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3 Tips to Maximize Your Local Content Strategy

We all know that companies spend millions of dollars each year on large corporate branding and marketing campaigns. Case in point: a single 30-second TV spot during this year’s Super Bowl costs upwards of $5 million alone – something to keep in mind on game day. The investment is often required to maintain brand awareness […] Read more >
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Social Business Adoption – Step 5: Four Ways to Amp Up the (Friendly) Competition

Stoke some friendly competition among your sales teams by using gamification techniques such as scorecards, badges and leaderboards to encourage participation in your firm's social business program. Read more >
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Social Business Adoption – Step 4: Promote, Enable Field Success Stories

Peer-to-peer evangelism is critical to motivating and mobilizing them as well. After all, salespeople want to hear from and about other salespeople, especially about how they achieved their successes. Here are three ways to share stories from the field. Read more >
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Making the Local Shift: 5 Easy Ways to Take Your Marketing Local

Back in the old days — meaning before the Internet — all business was local. People actually went to their banks, barbers and supermarkets in their local neighborhoods. Shopkeepers and owners knew their customers by name and were able to easily connect with them, learn their preferences, and build trusted relationships. Face-to-face interaction was often […] Read more >
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4 Mistakes to Avoid with Local SEO

When consumers seek financially-related information or a financial advisor, they often do so online. Usually this happens with a quick Google search. In order to show up in the search results, it’s important to have advisor websites that are optimized for local search. Why? Google has been prioritizing local-friendly websites for years and, as of last year, […] Read more >
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Social Business Adoption: Step 3 – Provide Ongoing Training and Ample Access to Education

The ideal program has an ongoing advisor-driven “learning engine” that provides insights, best practices and metrics around social business success across the field. Here are six tips on how to stay top of mind through advisor training. Read more >
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