Social Media has become the norm. We’ve heard it time and time again: If you’re not on social media, you don’t exist. This is especially true when you are running a business or providing a service.
Without question, the benefits of using social media in your business strategy are extensive; it allows you to engage with customers and prospects, deepen relationships with existing customers and reach prospects in ways that were not possible a short time ago.
For financial advisors, however, it’s not always easy to know how to present your personal side on social media while maintaining a professional presence, and the lines are often blurred as to what is and is not acceptable to post. Read more >