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INNOVATION POSTS

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New Facebook Advertising Solution Enables Corporate Marketers to Harness Proven Effectiveness of Local Ads

Hearsay Social’s newest feature, Corporate-to-local Advertising for Facebook, launched today. Built from the ground up, this new functionality will help make Facebook advertising so much more easier and effective for our customers. Read more >
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Highlights from Hearsay Social London Customer Forum 2016 – Key Trends and Takeaways

Hearsay Social customers from across Europe gathered for the 2nd annual customer forum in London on June 16. The interactive forum — geared for customers to learn how to derive success from their social media programs — was filled with practical tips and insights on the most pressing questions concerning their programs today, including those related to product queries and requests, […] Read more >
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Clara Shih Discusses New Book “The Social Business Imperative” on DisrupTV

Hearsay Social CEO and founder Clara Shih on DisrupTV, a Web series focused on leadership, innovation and disruption hosted by R "Ray" Wang of Constellation Research and Vala Afshar of Salesforce.com. Read more >
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How Firms Will Reach Next-Gen Investors

From robo advisors to new regulations, millennials to baby boomers, new developments are making clear that the ways of the past are no longer the keys to success in the future—or even today. Read more >
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How U.S. Advisors Can Drum Up Business by Texting [Infographic]

Considering 90 percent of text messages are read within three minutes of delivery, texting represents one of the most powerful communication channels today. For advisors and agents, it can be a powerful tool for converting prospects into clients and strengthening ties with existing clients to grow business. Take a look at the following infographic for important stats on advisor-client […] Read more >
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Microsoft and LinkedIn Combination Will Revolutionize the Knowledge Worker

Big news—this morning Microsoft announced its intention to acquire LinkedIn for $26.2 billion, as part of its Productivity and Business Processes division. As the largest acquisition of a consumer internet company in history and largest acquisition Microsoft has ever done, this is a huge step for both companies and for the tech industry. I want […] Read more >
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The Wall Street Journal: What Keeps Companies From Thinking Digitally?

Consumers are spending more and more time online and on social-media sites. Yet many companies have yet to adapt. That’s the argument made by Clara Shih, chief executive and co-founder of Hearsay Social Inc., a maker of digital marketing software founded in 2009, and a director of Starbucks Corp. Read more >
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