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Delivering Innovative Compliance Solutions to Our Customers

One of our core objectives at Hearsay Social is to deliver industry-leading compliance and governance solutions to our customers. Developing truly innovative compliance technology is multi-faceted; it’s not just about coverage or control, but also about
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Social Business Adoption – Step 6: Have a Strong Content Strategy and Pipeline

This post is the last and final installment of Hearsay Social’s Six-Step Program to Boost Social Business Adoption across the enterprise. Advisors are often pressed for time to deal with matters of productivity and figuring out what to post on social media. Moreover, it can be downright daunting for many advisors to try to figure […] Read more >

3 Tips to Maximize Your Local Content Strategy

We all know that companies spend millions of dollars each year on large corporate branding and marketing campaigns. Case in point: a single 30-second TV spot during this year’s Super Bowl costs upwards of $5 million alone – something to keep in mind on game day. The investment is often required to maintain brand awareness […] Read more >

#HSonAir Podcast: What’s Changing in Websites and What To Do About It

In Episode 74 we invite Greg Kroleski (@gregkroleski), Product Manager at Hearsay Social and resident website expert, to discuss how mobile, personalization, and the rapid rate and change of acceleration is justifying a different approach to websites today. We also talk about the five things every Agent/Advisor website should have to be most effective.  We […] Read more >

Social Business Adoption – Step 5: Four Ways to Amp Up the (Friendly) Competition

Stoke some friendly competition among your sales teams by using gamification techniques such as scorecards, badges and leaderboards to encourage participation in your firm's social business program. Read more >

Social Business Adoption – Step 4: Promote, Enable Field Success Stories

Peer-to-peer evangelism is critical to motivating and mobilizing them as well. After all, salespeople want to hear from and about other salespeople, especially about how they achieved their successes. Here are three ways to share stories from the field. Read more >
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Making the Local Shift: 5 Easy Ways to Take Your Marketing Local

Back in the old days — meaning before the Internet — all business was local. People actually went to their banks, barbers and supermarkets in their local neighborhoods. Shopkeepers and owners knew their customers by name and were able to easily connect with them, learn their preferences, and build trusted relationships. Face-to-face interaction was often […] Read more >

#HSonAir Podcast: An Interview with Clara Shih on 2016 Tech Trends

Happy New Year! In Episode 73 we welcome back Hearsay Social Co-Founder and CEO Clara Shih (@clarashih) to review highlights from 2015 and talk about tech trends we can expect in 2016.    We invite you to be part of the conversation with @victorgaxiola and @alissadossantos on Twitter using hashtag #HSonAir.  If you have a […] Read more >