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UK’s FCA Sets New Rules on Social Media Use

The Financial Conduct Authority (FCA), the UK’s regulatory body, recognizes the importance of managing social media in the financial services industry, and has recently published its guidance on using social media for financial promotions.
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RECENT POSTS

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Announcing New Hearsay Social Mobile Apps for iPhones and Android Devices

We launched two new mobile apps this year. With the apps for iPhone and Android devices advisors can use the Predictive Social Suite to engage with their clients and prospects on the go. Read more >
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LinkedIn’s Finance Marketer Guide: Steering Your Company to an Always-On Social Strategy

LinkedIn certainly knows a thing or two about growing a brand. After all, it has steered the company beyond so much more than just a recruiting platform from the early days. Today, with more than 300 million members globally, LinkedIn has become an essential marketing resource for today’s actively engaged B2B and B2C finance marketers. Read more >
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#HSonAir Podcast: On the Road Again

In episode 34 we discuss the themes of my recent road trip that included panel participation at the Mutual Fund Marketing and Sales Summit in Boston, a visit to Zappos.com in Las Vegas, and the SIFMA Compliance and Legal Society Annual Seminar in Phoenix.   We also provide an update on the whereabouts of our old […] Read more >
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First Hack Day at Hearsay Social

Hack days are a long-standing tradition in Silicon Valley, and a great way to fuel innovation, spark new ideas, and collaborate on a host of projects that don’t always fit into day-to-day business activity. Leading tech companies—like Facebook, LinkedIn, and Yahoo—often hold hack days throughout the year as a means to jump start internal innovation that may […] Read more >
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#HSonAir Employee Spotlight Series: Joyce Jang (Engineering)

In episode 33 we profile Joyce Jang (@_joycejang), Software Engineer and self proclaimed Cookie Monster at Hearsay Social.  In our discussion we explore Joyce’s journey to Engineering and the value she is adding daily in improving the user experience and enhancements of our product. We also find out more about the intern program at Hearsay […] Read more >
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Twitter: A Powerful Social Media Tool Advisors Can’t Ignore

Facebook and LinkedIn have become powerful allies as more and more advisors take their businesses social, but as these numbers continue to rise it begs the question: What about Twitter? Twitter is often included in conversations about the benefits of social networks for advisors, but it’s almost never the focus. When one advisor recently described […] Read more >
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8 Key Takeaways from SIFMA’s 2015 Social Media Event

San Francisco was the perfect backdrop to this year’s SIFMA Social Media Seminar focused on social and digital transformation affecting the financial services industry. As a first-time attendee, I had the pleasure of being a part of a day’s worth of thought-provoking panel discussions, networking opportunities, and expert insights on the future of social business and […] Read more >
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