What does GM’s decision mean for Facebook advertisers?

Everyone is talking about GM’s decision yesterday to stop paid advertising on Facebook. It was indeed one of the very first questions asked to our CEO Clara Shih this morning during her appearance on CBNC Squawk. While many were quick to interpret this as a sign of Facebook’s limitations, it actually highlights the need to [...]

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What does GM’s decision mean for Facebook advertisers?

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Six steps to transforming your bank into a social business

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Hearsay Social speaks on keynote panel at LinkedIn Financial Services Marketing Summit #INFinServ

The statistics don't lie. LinkedIn, the world's largest professional social network with over 150 million members, is increasingly becoming one of the most important platforms for financial advisors and representatives who want to engage with their customers and prospects on social media.

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Six steps to transforming your bank into a social business

Some fear they will run afoul of existing and pending regulations. But I believe the more compelling answer is that many banks are unaware of the immense business opportunity that social media presents across the enterprise in many business units and roles.

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The key to social marketing is authenticity

The most engaging conversations are when you’re asking a lot of questions and talking about things other than yourself.

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