POSTS BY ALLY BASAK RUSSELL

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Forget Facebook tabs: Why Timeline and News Feed are prime social real estate for your bank

Facebook’s recent conversion to the Timeline format for business pages should be changing the way your bank approaches social media overall. Read more >
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Six steps to transform your bank into a social business

Some fear they will run afoul of existing and pending regulations. But I believe the more compelling answer is that many banks are unaware of the immense business opportunity that social media presents across the enterprise in many business units and roles. Read more >
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Handling negative customer sentiment on your bank’s social media pages

This social compliance article explores the nuanced and still developing world of social media for banks, particularly in regard to policy for deleting and responding to negative customer posts. Read more >
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Reporting from the SIFMA Compliance and Legal Society Annual Seminar

It’s an exciting time to be working on social compliance at Hearsay Social. Not only are we a SIFMA strategic partner, but we also just announced today that we now power social marketing success and regulatory compliance for Ziegler, a specialty investment bank and a leading financial services organization. Dedicated to serving Hearsay Social customers [...] Read more >
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Hearsay Social and SIFMA join forces to empower financial organizations on social media

Today Hearsay Social announced a strategic partnership with the Securities Industry and Financial Markets Association (SIFMA), a leading voice for the financial industry. Representing hundreds of the most prominent securities firms, banks, and asset managers, including Bank of America Merrill Lynch, Wells Fargo Advisors, and Goldman Sachs, SIFMA has strived to develop policies and practices that [...] Read more >
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Massachusetts state regulators weigh in on social media

As it turns out, federal securities regulators aren’t the only ones issuing guidelines on social media usage. Now states are getting in on the action. After it surveyed the state’s 576 registered investment advisors, the Massachusetts Securities Division found that 44% of advisors use at least one social media site, like Facebook, LinkedIn, or Twitter. [...] Read more >
anthony fields blog

Recent action by SEC – What it means for Compliance Officers

Last Wednesday the U.S. Securities and Exchange Commission (SEC) charged Anthony Fields, an Illinois-based independent advisor, with offering more than $500 billion in fictitious securities to his LinkedIn connections. (The SEC simultaneously issued three Risk Alerts. More on those can be found here.) According to the SEC, Fields made “guarantees” to potential investors and tried [...] Read more >
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