Social media may be all about connecting in the online world, but we at Hearsay Social know very well the value of face-to-face conversations. For that reason, we regularly speak at top conferences all around the country. Itâ€™s always rewarding sharing our ideas with other industry-leading experts to help companies understand how social sales and marketing can help them engage with customers on social media.
Read on for details on where to find Hearsay Social in the coming weeks. Also be sure to see our new events page.
Hearsay Social CEO and Founder Clara Shih (@clarashih), joined by Wells Fargo SVP and Director of Social Media RenĂ©e Brown (@ReneeDBrown), will lead a session at SXSW Interactive this week,Â Say Goodbye to Corporate Marketing as You Know It. Traditionally, marketing has been about defining a brandâ€™s key messages and finding clever and interesting ways to broadcast them. In this session, Clara and RenĂ©eÂ will explain how itâ€™s no longer enough to connect eyeballs to ads; todayâ€™s marketers must connect people to people. That means going social and getting down to individual relationships.
The session will take place Sunday, March 10 from 12:30 p.m. to 1:30 p.m. at the Sheraton Austin (Capitol ABCD, 701 E 11th St) in Austin, TX.Â Follow their dialogue on Twitter with hashtagsÂ #SXSWiandÂ #deathofmkting.Â Also speaking at SXSW are Elon Musk, the CEO and Product Architect of Tesla Motors and the CEO / CTO of SpaceX; Former Vice President Al Gore; John Mackey, co-founder and co-CEO, Whole Foods Market; and Steve Case, co-founder and former CEO and chairman of AOL.
At the 2013 LOMA Customer Service Conference, Jason Suen, Global Head of Customer Success at Hearsay Social, will be leading a session on â€śLessons from Insurance Industry Innovations on Social Media.â€ť Jason will explain how insurance businesses like Farmers Insurance and Northwestern Mutual have quickly evolved from running simple social advertising campaigns to coordinating large-scale enterprise-wide social reconfigurations, all while maintaining compliance and good governance.
The session will take place on Thursday, March 14 from 11:00 a.m. to 12:00 p.m. at the Loews New Orleans Hotel in New Orleans, LA. Also speaking at the LOMA event this year are Amy Gunderson, senior director, enterprise contact center, Allianz Life Insurance Company of North America; Paige Scott, assistant vice president, group administration & operations, MetLife; and Jeff Knipp, director, customer experience & retention, Allstate Financial.
In April, Clara will join Time Warner Chairman and CEO Jeff Bewkes, FT West Coast Managing Editor Richard Waters, and Twitter UK Director Bruce Daisley at the Financial Timesâ€™ Digital Media Conference 2013 in London. Clara will help lead a panel on â€śThe Business of Socialâ€ť about how to use social media to drive sales while providing examples of brands successfully measuring the effectiveness and ROI of their social media campaigns.
The panel will take place Thursday, April 25 from 11:30 a.m. to 12:30 p.m. at Grange St Paulâ€™s Hotel in London, United Kingdom.
Last week, we hosted our inauguralÂ Innovation Summit, bringing thought leaders from Wall Street and Silicon Valley together to Hearsay Social headquarters to discuss the future of financial services and relationship management in the social era.
Key speakers at the event included Sallie Krawcheck, former president of Bank of America Merrill Lynch, Wealth Management, and former CEO of Citi Wealth Management; Premal Shah, president of Kiva.org; and Jonathan Lister, VP marketing solutions, LinkedIn. Highlights from the Summit can be foundÂ here.
March 10: SXSW Interactive – Austin, TX
March 21: Hearsay Social Webinar with Jeremiah Owyang of Altimeter Group and Ryon Harms of Farmers Insurance Group (Register now!)
April 25: Financial Timesâ€™ Digital Media Conference – London, UK
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