The future of social media

Half a year after the Facebook IPO, one of the biggest in Internet history, CNBC checked in with Hearsay Social CEO Clara Shih for her insights on the social network, the viability of its ad network, and the opportunities for business. In short, Clara believes that first-movers, those early adopter organizations that reach out to their customers on social media today, will reap the most rewards.

Watch the “Squawk on the Street” interview in full below:

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