Anatomy of the New Facebook Pages Brand Timeline

Note: All Facebook Pages will automatically transition to the brand timeline format at the end of the month. The following is a chapter from our how-to guide for the Facebook Page Brand Timeline Redesign, a free resource featuring everything you need to know about the new social marketing tools.

The number one thing to know with the new Facebook Pages is that this is the page users will see when they visit your brand on Facebook. No more fan-gating and no more auto-redirecting users to custom-created tabs. This is it. So it’s important to understand each individual component and the part each plays in the whole picture.

  1. The cover photo is easily the most visually striking element of Facebook’s new brand pages, and you can bet that it’s the first thing any user will notice when they visit your page. Images uploaded as covers must be a minimum of 720 pixels wide.
  2. Layered above the cover photo, the profile picture is the second most important visual element of the timeline. Many brands will find this to be the perfect place for their logo, especially since this is the image which users will see alongside your posts in the News Feed. Your page name will appear in plain text to the right of this photo.
  3. Directly underneath the profile photo is the about section, where you can share basic information about your business, like founding year, contact information, location, and any other general info.
  4. To the right of the about section are the app buttons, which replace tabs from the old Facebook Pages. Only four of these buttons are displayed automatically, and the first of these is reserved for Photos. The other three, and any others made visible by clicking a small arrow on the right, can be customized by the business page administrator.
  5. The Facepile displays all the people who have liked your brand’s page. If a visiting user has friends who have already liked the page, then those users will be displayed in the Facepile first.
  6. Timeline
    a. Post: The blank box on the top left side of the timeline is an ordinary input box for you or your fans to post a status update, a photo, or any other content to share on the timeline.
    b. Just like on the Facebook Wall of old, the actual timeline displays the newest posts at the top and older posts as you scroll down. One nifty innovation of the timeline is that it displays fewer posts the further back in time you go, so that it’s easy to learn about a business’s whole history in one quick overview. Add compelling content from your early years for those users savvy enough to explore your past!
    c. Pinning holds a status update, photo, or other piece of content of your choosing to the top of the timeline for exactly seven days.
    d. Highlighting extends the width of posts across the timeline, making them more clearly visible as users scroll down the page.

Now that you’ve read this chapter, read the full how-to guide for the Facebook Page Brand Timeline Redesign. Learn about the new rules for cover photos, how you should transition from the wall to the timeline, and other digestible tips for creating the best possible business page on Facebook.

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